public from the harmful effects of tobacco use. Matthew Myers, president of the Campaign for Tobacco-Free Kids, which was among 28 groups that urged the FDA to take action against the Santa Fe Tobacco Company for its modified risk claims, called the warnings a critically important action to protect the American public from tobacco industry deception. He added: There is no question that terms such as additive-free and natural imply a safer cigarette, as confirmed by consumer research and the industrys own documents
These include the strength and durability of the material, resistance to heat and moisture, printing requirements, and others
Nauert advises Fortune 500 companies, reporting to CEOs and boards of directors, providing leaders with strategic communications guidance, including developing and leading media campaigns to achieve clients' unique goals
www.people.co.uk, 18 June 2006
Selling Smoke: Tobacco Advertising and Anti-Smoking Campaigns Item This is America's great new charcoal filter cigarette (color) Title This is America's great new charcoal filter cigarette (color) Description A pack of cigarettes and a demonstration of the coconut charcoal filter Creator Philip Morris Multifilter Publisher Philip Morris Date 1964 Source Image from the William Van Duyn Tobacco Advertisement Collection (Ms Coll 20), Medical Historical Library, Harvey Cushing/John Hay Whitney Medical Library, Yale University
